So, what do Brits think of as the perfect holiday? A recent survey showed that according to the average Brit, their perfect holiday is one they can book using their smartphone, travel to in summer or autumn and for a smaller budget than they paid two years ago. A tall order, but not impossible.

“People are looking for holidays where they feel they are getting a good deal.  With more information at their fingertips and the increased role of smartphones to research and book holidays it’s now a buyer’s market.” Says Dan Lockyer of Lateboat.com