Henshaw Inflatables Ltd, based in Wincanton, Somerset have recently commissioned a completely new website to feature their unique range of products, accessories and services. www.henshaw.co.uk

The company have had an existing website for 12 years but found that it was failing to generate enough interest or sales enquiries.

Iconography put forward a proposal for a completely new site that would reinforce the uniqueness of the company, clearly present the breadth of their products and services, encourage positive enquiries and generate on-line shopping.

Founded in 1974, Henshaw’s are acknowledged as a major force in the global market for Inflatable Boats but don’t manufacture any actual vessels -Their acknowledged skill and expertise is in the design, development and manufacture of inflatable tubes and collars for over 80 boat builders throughout the world and as such their products are an integral part of vessels as diverse as small leisure RIB’s to military spec RIB’s used by armed forces throughout the world.

In addition they design and supply various Super Yacht products including Inflatable fenders, Sea Pools and other unique products ‘We felt our existing site was failing to match our high profile in the inflatable boat building sector, comments Chris Hornidge, Henshaw’s MD,’ Iconography quickly picked up on the challenges involved and worked closely with us to create a very clean, attractive and functional website, that we feel reflects our professionalism and expertise.’

The new site clearly features the very comprehensive range of product categories and offers a unique RIB ‘visualiser’ function that allows on-line customers to ‘build their own boat’.

The site has been developed by Ilminster based Iconography who specialise in successfully working with a variety of specialist manufacturers, retailers and organisations to create effective ecommerce websites. The Iconography team have worked closely with Henshaws to co-develop the brief and have created an attractive, easy to use, secure site that incorporates the very latest ecommerce technology.

‘The Henshaws project was an interesting challenge,’ comments, Iconography MD, Wayne Roberts, ‘it was vital that we presented the company in a way that reflected their status in their field – itself a global market, while at the same time to creating an robust, easy to access and functional site.’

For more information on ICONOGRAPHY, visit: www.iconography.co.uk

For more information on Henshaw Inflatables Ltd, visit: www.henshaw.co.uk