Mount Gay Rum, with its rich heritage dating back to 1703 has joined forces with Cowes Week, one of the UK’s longest running and most successful sporting events. As a supporting sponsor, they will be making their presence felt throughout the Week, reaffirming the brands loyalty to the sailing fraternity at this most famous of annual sailing regattas running from 31 July to 7 August.

Sarah Pace, Assistant Brand Manager for Mount Gay Rum, comments: “We are thrilled to be associated with Cowes Week, one of the world’s oldest regattas and it is the ideal platform for us to promote Mount Gay, the world’s oldest rum. As ‘the rum that invented rum’, Mount Gay’s heritage and association with the sailing community has helped cement the brand’s position in the golden rum category and we hope supporting Cowes Week will only further propel its status and popularity.”

“We are pleased to welcome Mount Gay Rum to our family of supporting sponsors,” says Michelle Warner, Sales & Marketing Director of Cowes Week Limited. “Mount Gay’s long association with sailing and regattas worldwide, makes it a perfect partner for our event.”

There will be plenty of opportunities for sailors and visitors alike to sample their favourite Mount Gay Rum - Eclipse or the premium Extra Old brand - and an exciting mix of promotions and competitions will include the chance for competitors to earn one of the most cherished mementoes from any regatta around the world - The coveted Mount Gay Red Cap.”