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SEBAGO ANNOUNCED AS EXCLUSIVE SUPPLIER TO QUANTUM RACING

With a rich history of supporting award winning sailing teams, Sebago® is proud to announce an exciting new partnership with Quantum Racing, a grand prix race team that in two short years has established itself as one of the hottest properties on the international sailing scene.

For the 2010 racing season, Sebago® will deck out this very successful American team with a full range of branded technical apparel and footwear for this year’s assault on the Audi MedCup Circuit, the most competitive yacht racing circuit in the world.

The Quantum™ partnership puts Sebago® right at the forefront of Grand Prix sailing, which is really taking the company back to it’s roots, as Sebago® VP of Marketing and Product Development, Chris Heffernan explains, “The founders of Sebago® were core sailors which is why they initially started designing marine footwear, including what was to become the legendary Docksides® boat shoe.

The company was once a sponsor of the America’s Cup, where Sebago® built it’s reputation on the strength of it’s ability to produce footwear that sailors wanted to wear during competition.

This partnership with Quantum™ puts us back at the pinnacle of competitive sailing.”

Sebago® has developed a whole Quantum™ branded range of footwear and apparel that includes performance and lifestyle sailing gear, that the team will be wearing on and off the boat. The range will be available to the public later in the season as part of the Sebago® Team Quantum Collection.

“Aside from the branding and marketing opportunities, working with the Quantum™ team also offers the chance to test and develop Sebago® products in the most demanding of environments.” adds Heffernan.

“Quantum™ will be working very closely with the Sebago® Product Development team to create the best possible equipment, not only for performance sailing, but equally for core and marine lifestyle collections.”

The first MedCup regatta takes place in Cascais, Portugal, from May 11-16. The rest of the schedule is as follows:

June 15-20: Marseille, FR • July 20-25: Barcelona, SP
August 24-29: Cartagena, SP • September 20-25: Cagliari, IT


Posted on 24 April 2010 (Archive on 03 June 2010)
Posted by Blue Sheets  Contributed by Blue Sheets
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