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"HORUS SUR MESURE" IN THE YACHTING WORLD

Designed with a truly nautical spirit, the latest luxury watch by HORUS, the “Ultramarinum Marine", is custom-made by craftsmen in the brand’s workshop in Montreux, Switzerland and inspired by the prestigious yacht the SS Delphine (see the “Ultramarinum Marine" press release).

Rather than presenting this unique watch in a traditional case, HORUS invited Montreux-based designer Mathias Och to create the spectacular “Ultramarinum Marine” presentation box.

This innovative technological masterpiece mimics the trunks that travelled the seven seas back in the days of sailing ships: it is entirely waterproof and shockproof and nobody other than its owner can release the mechanism that activates the hydraulic jack and reveals the treasure hidden inside.

Following its first venture as associate sponsor of the prestigious Abu Dhabi Yacht Show, a major event exclusively for 30 to 100-metre super and megayachts, HORUS has also signed a three-year sponsorship agreement with the “Superyacht Cup”, an annual event organised by “Informa Yacht Group Events” every June in Palma (Majorca).

The “HORUS Superyacht Cup”, grandiose yachting in the Mediterranean
Luxury watch brand HORUS is partnering with Europe’s longest superyacht regatta. Acknowledged as one of the Mediterranean’s major events for millionaire sailing enthusiasts, the twelfth edition of this prestigious regatta took place from June 24th to 27th in Palma (Majorca) and saw 18 superyachts competing off the Spanish coastline.

"This partnership represents a genuine commitment on our part", says Andre´ Grossmann, the HORUS brand’s founder and a former avionics technician in the aviation industry. "We share the same values as “Informa Yacht”– excellence and customisation. Just like our watches, their top-quality events around the world attract lovers of fine things seeking creative, precise, fascinating and completely innovative pieces."


Posted on 03 August 2009 (Archive on 02 September 2009)
Posted by Blue Sheets  Contributed by Blue Sheets
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