The Iko Casa company have chosen Powerboat P1 stars Shelley Jory and Audrien Ciantar to head a three-week long advertising campaign.

Iko Casa, title sponsor of the Mercury-powered Chaudron powerboat, is a homeware shop based exclusively in Naples and this summer sees the company attempt to target females through its sponsorship.

"The Iko Casa chain of stores were started two years ago and we want our customers to feel it is a place for women with bravery," says Iko Casa General Manager and #43 Seagull Chaudron throttleman Angelo Tedeschi.

"We are so proud to have Audrien and Shelley as our pilots and they are doing a great job in the 2009 Powerboat P1 World Championship."

Iko Casa driver Shelley Jory said: "The billboards are brilliant. I have never been on one before and both Audrien and I are very excited about it.

"Angelo has even given us full-size versions of the posters!"