Powerboat P1 has confirmed a new broadcast partnership with the American-based company, Mav TV, which will deliver its World Championship series to over seven million homes.
 
Launched in October 2004, Mav TV is a 24-hour digital television network targeting men aged 18-54, providing them with an exciting blend of sports, movies, comedy, gambling, business news, lifestyle information, gadgets and adventure.
 
The agreement ensures the full 2009 season including the season preview and review programmes shown on the channel, The highlights show includes all race weekends of the season for the World Championship Evolution and SuperSport classes. Each show will air a minimum of four times ensuring widespread coverage.
 
Powerboat P1 Commercial Director, Robert Wicks, said: "We are delighted to have agreed this partnership with Mav TV. The appeal of our exciting and glamorous championship continues to gather momentum, and over the past few years we have seen a period of sustained growth in both the worldwide TV audience figures and the number of dedicated P1 broadcasters. 

"With America being such a significant powerboating market, it’s good to know that the World Championship is getting into more US homes this season.”